MittiCool, the low cost, biodegradable refrigerator made out of clay is a great example of jugaad innovation.Creating a product and a new industrial process with very limited education and capital, flexible thinking that allowed the innovator to use a millennia old material like clay to create a fridge out of it. Jugaad Innovation: A Frugal, Flexible, and Inclusive Way to Grow CSTD 2016-2017 Inter-sessional Panel, Geneva, 23-25 January 2017 Created Date 1/31/2017 4:21:06 PM In our book, my co-authors and I share several examples of [how] large companies like 3M, Google, Facebook, Renault-Nissan, and GE are already using the principles of jugaad innovation to create This study focuses on the “jugaad” innovation of India. Jugaad is an Indian phrase used to describe the kind of ingenuity that enables Indians to manage the large and small challenges of everyday life. The essence of Jugaad is to improvise, and to quickly and cheaply cobble a solution together from the materials you have at hand. > A broke Engineering student is always the epitome of “Jugaadness”- Ancient Chinese adage. Incident 1 :- Wanted to make an infographic CV for an internship. After some google search, landed up at uptowork.com after the google search stated it’s The Hindi word 'Jugaad' describes an improvised or makeshift solution using scarce resources. It's a way of life in India, where washing machines are used for whipping up yogurt drinks, but it's also an innovation theory that's proving to be increasingly influential in the marketing departments of Western corporations. The word jugaad doesn’t have an appropriate translation in English but perhaps the closest word it comes to it is “life hack”. I would add that this life hack consists of non-conventional and mostly frugal innovation that’s supposed to be a budget (poor man’s) work-around or a solution that bends the rules into one’s favor. Just in case you didn’t know, Jugaad is also known as (or explained to non-Indians) as Frugal Innovation. That is, simple low-cost fixes. Please note that Jugaad is a concept and can be used in the case of a mechanical contraption as well as a political solution – just that jugaad has to be a quick fix, with little of no cost. Jugaad innovation is less like Western classical music and more like jazz (an analogy I like, considering I am also a jazz RJ/editor!). I have summed up these principles of innovation, along with Jugaad, or frugal innovation, means making clever products from limited resources and seeing poorer populations as a market to serve not as an object of charity
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